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How to be successful with Social Media – Preliminary Findings
By their nature, social media programs do not achieve the business result expected from other IT and marketing programs. The primary reason is because we lack the ability to control the social network...
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FIELD NOTE: The Enterprise Social Media Adoption Path – The Missing Phase
Just reviewing John Bells article “The Enterprise Social Media Adoption Path” with a client. While mostly correct (Phase 1 -4), I noted that he was missing the last, possibly most important phase. That...
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Drive Revenue Through Social Media – Show Me the Money!
I was working with a colleague this week, helping them think through their social media strategy. While you can never truly capture the entire context of the discussion, here are a few points I...
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The Complete Idiot’s Guide to Crowdsourcing
Aliza Sherman has an excellent new book on the dynamics of crowdsourcing, The Complete Idot’s GUide to Crowding. While I have never been crazy about “Idiot” guides to anything, this book is far from a...
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Social Media: Emergence of Real Value
Social media adoption has seen an exponential growth over the past few years. YouTube is now the second-largest search engine on the Web; 50 percent of its 300 million users visit the site at least...
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Social Media Finally Gets Paying Customers
While these are powerful statistics that speak for themselves, Alexia Nielsen, Social Media, has written a great article that briefly highlights there meaning of this Pew Internet study. The bottom...
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Special Report: Future Customer Service – The Rise of the Social Customer
Dr. Andrew Currah, Social Media Leadership Forum, in conjunction with Natalie Cowen, Head of Brand and Communications at first direct, has just release a excellent report, “Future Customer Service: The...
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5 Levels of Social Media Maturity
If you have an interest in creating a social enterprise based on social media and network capabilities, the you should checkout this Oldie but Goldie article 2011 article “Accelerating Your Social...
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Social Media – Math and Science Are Trumping Art
Curtis Hougland, the CEO of Attention (PR firm), spoke at Wire’s Disruptive By Design Conference about social media strategies being used by marketers (see video of speech here). He has an outstanding...
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The Jury Is In – CEO Choose Big Data Over Social Media
A new study by McKinsey & Company reveals that less risky and potentially more beneficial realm of Big Data software is a higher priority today than social media integration. The study consisted of...
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